QR Codes for Small Business
Small businesses get the most from QR codes because they cost nothing to make and work everywhere. A single code can collect reviews, take payments, share your WiFi or promote an offer without a designer or a print budget.
How to use it
Pick your growth goals
Choose the outcomes that matter most, such as more reviews, faster payments or repeat visits.
Create the codes
Use a URL code for reviews and promos, a WiFi code for guests and a payment code where needed.
Place them where customers are
Add codes to receipts, counters, windows, packaging and business cards.
Measure and refine
Add tracking to your links and check which placements actually drive action.
Tips for best results
Turn customers into reviews
A review code on the receipt or counter captures happy customers at the right moment.
Offer guest WiFi simply
A WiFi code saves staff time and helps customers stick around longer.
Run a simple promo
Link a code to an offer page or a discount sign-up to grow your list.
Start with one code
Pick the single placement that matters most, prove it works, then expand.
Best practices
Keep it free and simple
Static codes have no ongoing cost, so small businesses never need a subscription to run them.
Stay on brand without losing contrast
Use your colours but keep the code dark on light so it always scans.
Update the destination, not the print
Change the page at the same link to update an offer without reprinting codes.
Test every placement
Scan each code where it will live to catch glare, size or lighting problems early.
Design examples
Review counter card
A card at checkout inviting customers to rate their visit.
WiFi window sticker
A code on the door that lets customers join guest WiFi instantly.
Promo flyer
A code linking to a seasonal discount or a newsletter sign-up.
Frequently asked questions
Use them for reviews, guest WiFi, payments, promos and contact details. Static codes are free to create and never expire, so there is no subscription and no ongoing cost.
Yes. Placing a review code on the receipt or counter asks for feedback at the moment the customer is happiest, which is exactly when they are most likely to leave a review.
Use one clear code per purpose — one for reviews, one for WiFi, one for a promo. Crowding several actions onto one code confuses customers.
Very well. Customers are already in front of you, so a code on the counter or window converts far better than an online ad.
Yes. Adding tracking to your links shows which placement brings results, so you can spend your limited time on what actually works.