QR Codes on Brochures
Brochures have limited space, and a QR code expands it. Instead of squeezing every detail onto the page, print a code that opens full specifications, a video tour or a booking form, so the brochure stays clean and still gives people everything.
How to use it
Pick the deeper content
Choose the extra page, PDF, catalogue or video that the brochure cannot fit but buyers still want.
Create a URL QR code
Link to that content and generate the code, ideally as an SVG for crisp print results.
Place it contextually
Put the code next to the feature it expands, so the connection is obvious to the reader.
Proof and scan
Check the printed brochure on the final paper stock and finish before the full print run.
Tips for best results
Link to a tidied page
Mobile visitors should land somewhere that reads well on a small screen, not a dense desktop layout.
Explain the payoff
A caption such as "Scan for the full spec sheet" tells readers exactly what they get.
Use one code per section
Tie each code to the section it sits in rather than reusing one generic link everywhere.
Keep file sizes light
If the code opens a PDF, host a compressed version so the download is quick on mobile data.
Best practices
Respect the paper finish
Matte and uncoated stocks scan most reliably. Test on the exact finish you plan to print.
Keep clear of folds
Never place a code across a fold or crease — the distortion breaks scanning.
Keep good contrast
A dark code on a light panel is the safest choice on any brochure background.
Give it a quiet zone
Leave empty margin around the code so surrounding text or images do not confuse the camera.
Design examples
Product brochure
A code beside each product block opening the full specification sheet.
Travel brochure
A code on the cover linking to a video tour of the destination.
Company brochure
A code on the contact page opening a short intro video from the team.
Frequently asked questions
Link to the content that will not fit on the page — a detailed spec sheet, a PDF catalogue, a video tour or a booking form. Match the link to the section it sits next to.
Yes. Host the PDF at a public link and use a URL QR code. The phone opens the document in its browser or PDF viewer, ready to read or save.
As many as there are useful destinations, but keep each one clearly tied to its section. Avoid stacking several codes in one spot.
Yes. Modern iPhone and Android cameras read QR codes natively, and older devices only need a free scanner app.
Matte finishes usually scan more reliably because they create less glare. If you need gloss, test the code carefully under bright light.